Top 5 Beauty Retail Apps on Android in Europe Q1 2022

In Q1 2022, the top beauty retail apps on the Android platform in Europe displayed varied performance trends. Here’s a closer look at the weekly downloads and active users for the top five apps, based on data from Sensor Tower.

Mein dm from dm-drogerie markt GmbH + Co. KG saw robust weekly downloads, peaking at approximately 65K in the week of January 10. Throughout the quarter, the app maintained a strong user base, with weekly active users fluctuating between 421K and 533K, peaking at 533K in mid-January.

Золотое Яблоко: косметика experienced a significant spike in weekly downloads, reaching around 91K in the first week of January. However, downloads tapered off, stabilizing around the 20K-30K range towards the end of the quarter. Weekly active users saw a rise to approximately 249K in early March before declining to 191K by the end of the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия had a notable surge in downloads mid-quarter, with a peak of about 44K in the week of February 21. The app's active users reflected a similar trend, peaking at nearly 105K in late February before dropping to around 57K by the end of March.

Douglas – Parfüm & Kosmetik showed consistent weekly downloads, fluctuating between 18K and 34K throughout the quarter. Active users remained relatively stable, ranging from 117K to 142K, with a slight dip in late March.

LOOKFANTASTIC -Beauty Shopping experienced a steady decline in weekly downloads, starting at around 24K in mid-January and dropping to approximately 13K by the end of March. The app's active users also saw a gradual decrease, from a high of 153K in late January to 124K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.